Like many companies founded in the past years, Monitup started with a need and a problem arising from Covid. The founder, Faruk Durak, was suddenly doing his development work from his home in Istanbul, so the need for time tracking was evident, and so he began building Monitup.
Faruk came from a tech background and knew he had a learning curve in marketing and sales, but that did not stop him from starting. As Faruk put it to me: “it’s a step by step process. So you do something, learn from it and do something again”.
Clickable demo at Monitup
As Faruk went on and learned the different aspects of marketing, some things became apparent to him. First, his visitors have a low attention span, and he needs to catch that attention very quickly.
Second, people are not throwing money around, and getting paid subscribers is very hard.
And third, Faruk quickly realized that the time tracking market is very fragmented. Combine that with the first two of Faruk’s learnings, and it becomes apparent that many visitors don’t take many companies seriously.
In looking for a way to counter this unfortunate reality of Monitup’s market standing, Faruk implemented a live demo on the website about a year after launching the app itself. Faruk doesn’t have precise data, but he says this has helped enormously.
For one, as he launched on AppSumo, ProductHunt, or posts about the product on relevant Facebook groups, people can “see it” without any friction and give him input right away.
But most importantly, this approach also addresses Faruk’s concerns: people can quickly see the product and understand it in less than a minute, giving Monitup a proper consideration in a fragmented and crowded market.