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Analytics software is a great SaaS business to run: you take existing data, aggregate it, or perhaps add a bit of your processing and a pretty UI. The value provided to the end-user is enormous, so you can charge a premium!
So it’s no wonder G2 has 100+ analytics software listed in most analytics sub-categories. That means that for every business that has decided to buy analytics software, there are 100 to choose from. So, in turn, those 100 companies must fight for each lead.
But how to do that? Buyers are opening multiple tabs of different software. You have a minute to catch their attention. Will they start a trial or book a call if looking at 8+ software in the category?
Strategically, companies adapt by niching down to a specific user persona. You might not win with 100% of the buyers, but there will be some to whom you’re the 100% ideal software. Unfortunately, with many analytics companies, the only way for buyers to conclude that your analytics software might be the best for them is to give away their email for a trial at best and jump on a qualification sales call at worst.
Why are companies throwing this unnecessary friction at their customers, and what is the solution?
The answer is clickable demos, and we estimate around 20% of analytics software already provides these. It works: buyers land on your site as one of the many software they are looking at, see inside and give proper consideration for the product there and then.
Clickable product demos are adapted across the broader analytics category: from website visitor analytics to data aggregators and developer stats aggregation.
Below are three examples of these sorts of product demos. Just hit the play button to play around with their product! Leave your details below if you’d like to explore creating a demo for your analytics product.
Grafana
Loved by developers, Grafana has learned that their buyers just want to see the product in action and decide. They promote the below demo on their homepage.
HockeyStack
HockeyStack aggregates data from a SaaS businesses tool stack, to help them achieve hockey stick growth! They promote a clickable demo on their homepage to let users see for themselves the type of analytics they can get.
Play around with their demo here:
Web visitor analytics
Swetrix all promotes their clickable demo on the home page!
Swetrix:
Ready to make your own?
With Zumvie, it will take around 1 day, and your marketing team will get an advanced no code panel to create the demos!
